And For All These Reasons... I’m In: Essential Advice For Entrepreneurs, by Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham and Vusi Thembekwayo
THE authors of this book all appeared on the South African TV show, Dragon’s Den. The show is a reality television series featuring entrepreneurs who present their business ideas in the hope of securing finance from the panel.
The series originated in Japan and has been produced in almost 30 countries from Afghanistan to the United States. The version most people will be familiar with will be that of the BBC’s Dragon’s Den, which is now flighting its 13th series of the show.
The success of the format probably lies in its value as an hour of entertaining business education. Facing experienced business people, the entrepreneurs pitch for the funding they require to take their businesses to the next level. The maturity of their businesses may range from only an idea, to a company already making profits that requires funding to expand. In each case the entrepreneurs request a fixed sum of money in exchange for equity in the business that can be negotiated.